Beyond the Idea: Simple, powerful rules for successful innovation

1,200.00

Businesses stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings.
Indeed, even a company with the world’s best idea still faces a devilish challenge: it must build the business of tomorrow without endangering the business of today.

3 in stock

Description

Businesses stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings.
Indeed, even a company with the world’s best idea still faces a devilish challenge: it must build the business of tomorrow without endangering the business of today.

Vijay Govindarajan and Chris Trimble are the world’s leading authorities on the successful management of innovation. In Beyond the Idea, they distil more than a decade of research and insight into a practical, accessible, read-at-one-sitting handbook that offers invaluable guidance for anyone charged with making innovation happen: executives, managers, consultants, project leaders and teams.

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