'If I was down to my last dollar, I’d spend it on public relations.' – Bill Gates PR techniques can be used by businesses of all sizes. In 'Ten Red-Hot Tips' well-known PR guru Ellen Gunning reveals the top ten most important types of PR for small to medium-sized businesses. Ellen cuts through the jargon to provide the reader with…
PR techniques can be used by businesses of all sizes. In Ten Red-Hot Tips well-known PR guru Ellen Gunning reveals the top ten most important types of PR for small to medium-sized businesses. Ellen cuts through the jargon to provide the reader with techniques to create the ‘angles’ that will interest the media. Ten Red-Hot Tips, outlines the importance of creative thinking, persistence…
