Predatory Thinking: A Masterclass in Out-thinking the Competition Archives

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- Predatory Thinking: A Masterclass in Out-thinking the Competition
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- 'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' - Sunday Times Life is a zero-sum game. Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren…
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