Description

Breakthrough innovation is a prerequisite for success in almost any organization, yet the actual management of innovation has only recently begun to receive the attention it deserves. Here, innovation thought leader Elaine Dundon offers a “”how-to”” prescription for building creative and strategic innovation skills at all levels of an organization (rather than focusing on decision-making levels only) — and explains how to produce measurable results that translate directly to the bottom line.

Using field-tested concepts and practical examples, and featuring easy-to-apply processes and concrete thinking tools, this straight-talking book provides a broadly applicable guide to innovation — one that’s not limited to a specific industry sector. Today’s most comprehensive, one-stop innovation resource, it describes:

* The three necessary components of innovation — creative, strategic, and transformational thinking

* Methods for applying innovative thought to existing products, processes, and business models

* 90 great innovations and 90 trends to consider